Why is Your Logo Important?

As a business, your logo is the first impression that communicates who you are and how you are perceived and identified. But does your logo need to be complicated?

Simple usually works best. Plus your logo needs to survive trends and still be effective and current. With or without letters, with or without graphical images, the key is to put together a logo that:

• Conveys the idea of your business

• Reflects the essence of your products/services

• Is easy to modify over time without having to reinvent your image and push your brand through new positioning efforts

• Is memorable and effective

• Contains graphics without becoming an overkill

• Is not generic and does give the right impression.

Your logo is the one element that should encompass your message, image, voice, brand… all in one! Your logo provides clues about your company’s personality and character. If your logo is done the right way, it will communicate your point of differentiation and help you stand out while positioning your company in the consumers’ mind.

Through colors, font, and images, your logo projects essential information about your business which would allow your target market to identify with your company’s core brand. A good logo should be unique and comprehensible while giving a sense of meaning about your business.

Your logo will appear on stationary, website, business cards, advertisements, social media presence, blog, building, and more. A well-designed logo could easily contribute to your success while taking into consideration that it creates the basics for a large array of elements used to create your company’s identity including: fonts, colors, and design guidelines.

Once customers get to know, like and trust your business, their positive response to your logo will become intuitive which will lead to increased sales and growth in your industry.

Pay attention to your logo… Think simple… Think effective!