Tips to Stand out at a Trade Show

Regardless of size, as a business, you have many marketing options to consider in order to spread the word about your services and/or products. It is true that your goal should be to stay top of mind, but how you can do so while making sure that you are investing in the right place.

You might be surprised to learn that trade shows have proved to be one of the most effective venues when it comes to marketing. Small or large, your company is participating in what has become a global marketplace. With platforms such as Facebook, Twitter and LinkedIn, our world has shrunk providing new business opportunities to any and every kind of business.

If you have something to sell, you may want to consider attending a trade show.  Although they can be costly, trade shows offer a venue to help you push your business to success while allowing you to increase your reach to an audience of attendees who are seeking your offerings.

A trade show would allow you the opportunity to stay on top of the latest in your industry as your learn from others (exhibitors, attendees and speakers) what is trending or not in your world; in addition to being able to connect and start conversations with individuals whom you want to do business with, which might lead to possibilities of expanding your business.

A trade show is also a place to network with suppliers, manufacturers, sales representatives and anyone entrenched in your industry. Reality is that people would rather do business with individuals whom they have met… individuals who they trust and know they are credible.

By exhibiting at a trade show, you are not only growing your exposure but you also are projecting commitment to your business and industry while presenting the value of your offerings.

As you are considering specific trade shows, make sure that your focus is mainly on the quality of the show where you will be able to reach decision makers.

Setting up your booth and lining up your promotional items, presentations and handouts are some of the steps you need to put in place as you get ready for a trade show. You may also want to think about reaching out to the trade show’s management seeking assistance with the development of an appealing booth and marketing campaigns. Furthermore, consider spreading the word to your clients, suppliers, and partners months prior to the trade show.