The Power of Letters in your Logo

Simplicity sometimes makes a larger impact on your target market than complicated designs and colors.  Letter logos for your company might help your brand mark a memorable impact. Look around you and you will notice that several successful, global and local companies, have used one or two lettered logos to represent their business.

Some are doubtful about the power of a letter logo since it is simple but one cannot help but acknowledge the uniqueness of such a logo.

As a business owner, here are a few ways to make sure that your logo is different, memorable and exquisite:

• Add a special touch to your logo to capture the values of your company and the hidden messages of your unique selling proposition.

• Keep in mind that letters are the most flexible characters to be creatively molded

• Don’t forget that a letter logo is timeless

Here is how you can get started:

• Put together a list of your values as an organization

• Look at how you can combined your company’s initial

• Images and designs can help you craft letters and values into a letter logo design that is unqieu and memorable

• Do not underestimate the power of empty space as well

The colors of your logo also project your values as a company:

• For a corporate company, your colors should show strong and authoritative

• For a tech company, think innovation and creativity

• For the hospitality industry, you may want to consider luxury and comfort

• For the food industry, usually red and yellow are the most popular especially for Fast Food restaurants because they project energy, laughter and good times.