One of the main reasons companies attend trade shows has to do with positioning and reminding the target market of what their offerings.

Trade show giveaways should be unique and memorable but should also be useful and must accomplish the goal of helping the company/services/products stay top of mind at all times. The following are some tips on how to make your trade show giveaway gift memorable and effective:

In addition to making it useful, combine your giveaway with a special promotion that encourages a specific call to action.
Include your logo, tag line, colors… make it the giveaway that everyone will remember and talk about.
From logo pens, to mints, lip balm, hand sanitizers and logo golf balls, your trade show giveaway should help you be noticed by the attendees.
An example of a useful trade show giveaway would be a water bottle but keep in mind that such an item is meant for a one-time use only.

The giveaways should help to create and increase traffic to your booth. Make sure you are prepared by having enough when it comes to quantity. You can always contact the trade show company and ask about estimation related to attendees based on history and current registration information.

Plan accordingly and in advance allowing enough time for your promotional items/giveaway to be ready in time for the event.

The Best Trade Show Giveaways