There are multiple ways to use and leverage your corporate logo gifts in order to stay top of mind without pushing your products or services on others. The following include three ways on how to do so:
1- Motivate Your Employees – Corporate logo gifts are also great to be used as awards to motivate people and reward their accomplishments especially after they achieve a difficult goal, solve a problem or simply excel and go the extra mile in what they do. Corporate gifts can be used in order to motivate your team beforehand to do an excellent job.
2- Promote Your Business – As your mindset focuses on identifying every opportunity to increase your visibility and that of your products/services, keep in mind that one of the best times to give corporate logo gifts is on sales calls or during introductory meetings with prospects.
3- Say Thank You – Sometimes we simply overlook saying the simple words: “Thank you.” Corporate gifts can show gratitude for someone’s business, commitment, extra help, referrals, support and more.
As you work on choosing your corporate logo gifts, you need to be clear on your goal behind such investment. Are you trying to introduce a new product or service? Are you using the corporate gifts only for recognition purposes? Or will they be used as an opportunity to say Thank You?
Also think about the recipients; what will they appreciate about your corporate logo gift? Will they be able to use it daily? Is it going to end up in a forgotten drawer? Stick with safe, neutral yet memorable choices that could also pertain to the recipients’ professionalism and outside hobbies as well.