Taglines are a very important element of branding and marketing. They should not be ignored and you should put efforts behind them as you do for your logo and branding initiatives. Taglines are:
- Communicate consistent message
- Convey your mission, goal, and vision
- Creative and unique
- Memorable and persuasive
Having a tagline allows you communicate an emotional message which will make you stand out as you start coming to mind first. Taglines simply share additional information about your offerings, what makes you different, and how they benefit your customers, as they complete your message.
A tagline that will help you stand out as it communicates the company’s benefits with personality and connects with your target market on an emotional level.
Taglines derive from your mission, vision, products and services. They:
- Showcase and link your offerings to a need
- Communicate the benefit of your offerings
- Highlights your unique selling proposition
The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.
Taglines can be included in:
- Business cards
- Collateral material
- Digital marketing files
- Promotional products
- Trade show giveaways
- Employee appreciation gifts
- Corporate gifts