Do not underestimate the power of choosing the right font for your brand. Sticking to the default option is not the way to go otherwise you will miss out on a great opportunity to make your business stand out in a cluttered marketplace. Your font choice is one of the most obvious elements about your brand. It defines your brand’s personality beyond just the logo to be included in the business name and tagline.
It is crucial to know which typeface would be the most engaging for your target audience because such knowledge could create a huge difference between engaging your customers and losing their attention.
As you select the right font for your brand, you need to decide on the typeface( Times New Roman, Arial, or Calibri). You also need to select the font category:
- Serif fonts
- Sans Serif fonts
- Handwriting fonts
- Script fonts
- Display fonts
Your font size is also important because it helps you establish hierarchy of your message. The bigger the font, the more attention it will attract. Also your font color has an influence on the level of attention it will attract. Your selection will let your reader know what kind of message you are trying to highlight and to which extent.