You always have to think that you are competing in a very cluttered and busy marketplace. Every decision you make and every message you send out should present an opportunity to leave a long lasting impression on your prospects and clients. In markets with similar products, you need to figure out a way to stand out; a memorable branded gift can make you and your company more memorable than your competitors while helping you to establish strong positioning in your prospects’ minds.
Think back and try to remember the last time you received a corporate gift or giveaway at a business event. How did it make you feel? Where did you display it? Are you still holding on to it? If you answer yes to the last question, that means you have experienced firsthand how powerful corporate gifts can be.
You need to always plan on presenting first-rate and memorable logo corporate gifts that can help grow your business and expand your reach as you build on your reputation. Corporate gifts are a very remarkable and effective way to soft sell your products and services without being too salesy or pushy.
You do not have to wait for the holidays to give away your logo corporate gifts. Think about which seasons/months/days of the year you can leverage year round. Can you create occasions to increase the number of opportunities for giveaways even on non-holiday events? The goal is to keep your eye open and take notice of unique opportunities to leverage. Send congratulations corporate gifts for birthdays, anniversaries, retirements, new jobs, promotions, new accounts, expansions, completions of projects… and more.