Promotional Products

5 Tips to Stand out at your Upcoming Trade Show

While your goal should always be to stay top of mind, always work on investing your marketing budget in the right place and consider attending a trade show. One of the most effective marketing initiatives includes having a booth at an industry-related trade show.

Our world is shrinking and your offerings could allow you exposure around the world.  While being one of the most effective methods and venues to grow your business, trade shows allow you to participate in what could be considered a global marketplace where you can introduce, sell and build awareness about your products and services.

Trade show are very costly and that is why you need to make sure that the venue you are participating in is attracting the audience that you are looking for. That being said, keep the following five tips in mind to make your trade show attendance successful and effective:

  • Trade shows are your opportunity to stay informed about what is happening in your industry
  • Trade shows are a great place to network and build strong relationships with your existing supply chain of partners, suppliers, manufacturers, sales representatives and prospects as well
  • Trade shows help you grow your exposure
  • Trade shows offer proof that you are committed to your business and industry
  • Trade shows help you showcase the value of what you offer

Why is Custom Design Important?

Businesses work tirelessly and continuously on improving their presence in the marketplace through custom designs reflected in their marketing collateral and online presence. By standing out, organizations can continuously aim to attract larger section of consumers and grow their share of the market.

Every marketing tool, including promotional products, websites, brochures and business cards, is required to be well designed and property developed in order to stand out. Unfortunately, some business owners try to take the easy route by purchasing pre-designed logos which are definitely cheaper but which also come along with the risk of duplicating somebody else’s branding in addition to threatening the uniqueness of the business and its offerings.

By custom designing your logo and all of your collateral material and online presence, you help attract unique prospects on a regular basis while you escalate the chances of being positioned in the mind of your target market while making your company noticeable and your products/service popular and in high demand.

The following are three reasons why custom design is important:

  • Custom means different which attracts attention
  • Custom also helps create an intuitive experience for your target market and customer
  • Increasing notice-ability will translate into better ROI results

While custom design might cost you more, it is all worth it. Your design should be yours. Your design speaks volume about your brand and your offerings. Your design says a lot about your quality and promise to your customers. So again, it is all worth investing in.

Three Ways to Leverage Corporate Logo Gifts

There are multiple ways to use and leverage your corporate logo gifts in order to stay top of mind without pushing your products or services on others. The following include three ways on how to do so:

1-      Motivate Your Employees – Corporate logo gifts are also great to be used as awards to motivate people and reward their accomplishments especially after they achieve a difficult goal, solve a problem or simply excel and go the extra mile in what they do. Corporate gifts can be used in order to motivate your team beforehand to do an excellent job.

2-      Promote Your Business – As your mindset focuses on identifying every opportunity to increase your visibility and that of your products/services, keep in mind that one of the best times to give corporate logo gifts is on sales calls or during introductory meetings with prospects.

3-      Say Thank You – Sometimes we simply overlook saying the simple words: “Thank you.” Corporate gifts can show gratitude for someone’s business, commitment, extra help, referrals, support and more.

As you work on choosing your corporate logo gifts, you need to be clear on your goal behind such investment. Are you trying to introduce a new product or service? Are you using the corporate gifts only for recognition purposes? Or will they be used as an opportunity to say Thank You?

Also think about the recipients; what will they appreciate about your corporate logo gift? Will they be able to use it daily? Is it going to end up in a forgotten drawer? Stick with safe, neutral yet memorable choices that could also pertain to the recipients’ professionalism and outside hobbies as well.

Corporate Logo Gifts – Leaving Lasting Impressions

You always have to think that you are competing in a very cluttered and busy marketplace. Every decision you make and every message you send out should present an opportunity to leave a long lasting impression on your prospects and clients.  In markets with similar products, you need to figure out a way to stand out; a memorable branded gift can make you and your company more memorable than your competitors while helping you to establish strong positioning in your prospects’ minds.

Think back and try to remember the last time you received a corporate gift or giveaway at a business event. How did it make you feel? Where did you display it? Are you still holding on to it? If you answer yes to the last question, that means you have experienced firsthand how powerful corporate gifts can be.

You need to always plan on presenting first-rate and memorable logo corporate gifts that can help grow your business and expand your reach as you build on your reputation. Corporate gifts are a very remarkable and effective way to soft sell your products and services without being too salesy or pushy.

You do not have to wait for the holidays to give away your logo corporate gifts. Think about which seasons/months/days of the year you can leverage year round. Can you create occasions to increase the number of opportunities for giveaways even on non-holiday events? The goal is to keep your eye open and take notice of unique opportunities to leverage. Send congratulations corporate gifts for birthdays, anniversaries, retirements, new jobs, promotions, new accounts, expansions, completions of projects… and more.

How are you Promoting Your Charity Event?

Charity events are usually very popular in communities and a great way for non-profit organizations to spread the word about their cause while building momentum and increasing on their support base. These events come in different forms and shapes to include dinner galas, donation events, walks, runs or online campaigns.

When planning an event, you may way to:

  • Keep the purpose of such event in mind
  • Decide on a venue
  • Have an idea on attendance rates
  • Determine how much resources and staff you need for planning purposes
  • Assume how much resources and staff you will need for the day of the event
  • Put together a list of for-profit entities that would be willing to sponsor your event
  • Plan your marketing strategy
  • Develop collateral material and a website page to promote the event
  • Order unique promotional items to use as giveaways and gifts to the attendees
  • Set a fundraising goal
  • What would the day look like? Put an agenda together. Do you need an MC? Do you need Audio/vision? How can you showcase your sponsors?
  • Do you need a special permit?
  • How about the registration process? What kind of fundraising tools can you integrate?

You may also want to consider:

  • Frequent communication, updates and special announcements of developments to the event schedule or added entertainment
  • Fundraising Tips
  • News and articles about your organization
  • Giveaways, gifts and promotional items – remember that those items will leave lasting impressions on your participants. Make sure to choose something unique yet of quality that comes with customized and personalized packaging.
  • Detailed information about the day of the event

Also make sure that you have an action plan for “after-the-event” follow up. How are you going to thank participants? What kind of information do you have to share with them? Have you reached your set goal?

Do I Need a Tagline?

Taglines are a very important element of branding and marketing. They should not be ignored and you should put efforts behind them as you do for your logo and branding initiatives. Taglines are:

  • Simple
  • Effective
  • Communicate consistent message
  • Convey your mission, goal, and vision
  • Creative and unique
  • Memorable and persuasive

Having a tagline allows you communicate an emotional message which will make you stand out as you start coming to mind first. Taglines simply share additional information about your offerings, what makes you different, and how they benefit your customers, as they complete your message.

A tagline that will help you stand out as it communicates the company’s benefits with personality and connects with your target market on an emotional level.

Taglines derive from your mission, vision, products and services. They:

  • Showcase and link your offerings to a need
  • Communicate the benefit of your offerings
  • Highlights your unique selling proposition

The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.

Taglines can be included in:

  • Advertisements
  • Business cards
  • Collateral material
  • Digital marketing files
  • Promotional products
  • Trade show giveaways
  • Employee appreciation gifts
  • Corporate gifts

The Power of Promotional Products

strategic-8-largeIt has been proven that trade show attendees LOVE promotional products. A study by PPAI shows that:

83% of American consumers surveyed like receiving a promotional product with an advertising message
• 48% would like to receive promotional products more often
• 38% feel promotional products serve as a constant reminder of the advertiser

Consumers are inundated with advertising messages and the challenge for businesses is find a way to cut through the clutter and to not only reach their target audience, but to resonate with them. And, according to survey respondents, promotional products do just that. Respondents were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.

Promotional products are powerful, both as effective forms of communication and as useable, necessary tools. The following results reveal just how seamlessly promotional products integrate into life, impacting the daily
routines of the recipients.
• 91% had at least one promotional product in their kitchen
• 74% had at least one promotional product in their work area
• 55% had at least one promotional product in their bedroom closet/storage space

Click HERE to read more.

The Best Trade Show Giveaways

ati-4-large2One of the main reasons companies attend trade shows has to do with positioning and reminding the target market of what their offerings.

Trade show giveaways should be unique and memorable but should also be useful and must accomplish the goal of helping the company/services/products stay top of mind at all times. The following are some tips on how to make your trade show giveaway gift memorable and effective:

  • In addition to making it useful, combine your giveaway with a special promotion that encourages a specific call to action.
  • Include your logo, tag line, colors… make it the giveaway that everyone will remember and talk about.
  • From logo pens, to mints, lip balm, hand sanitizers and logo golf balls, your trade show giveaway should help you be noticed by the attendees.
  • An example of a useful trade show giveaway would be a water bottle but keep in mind that such an item is meant for a one-time use only.

The giveaways should help to create and increase traffic to your booth. Make sure you are prepared by having enough when it comes to quantity. You can always contact the trade show company and ask about estimation related to attendees based on history and current registration information.

Plan accordingly and in advance allowing enough time for your promotional items/giveaway to be ready in time for the event.

Promotional Products for Employees’ Recognition

Regardless of size, companies are recognizing the importance of recognizing employees and showing appreciation for the hard work and successful outcomes. Employees who give their commitment to an organization, need to feel valued and appreciated. Recognizing your teams’ contribution would help your business strengthen the relationship and increase the levels of loyalty and productivity.

Although there are different of rewards, including intrinsic and extrinsic, individuals do appreciate their managers taking notice and recognizing them for accomplishing a task successfully. It is in our nature to have the basic need to feel valued and appreciated. Many companies have recently invested efforts into implementing employee recognition programs that have proved to be effective for employees’ commitment and involvement.

The monetary aspect could be a key differentiator between an informal intrinsic recognition and a formal extrinsic reward. A promotional product, with company’s logo and branding, could prove to be an effective item to be used when recognizing your employees. Coffee mugs, pens, golf balls, mouse pads, and more are all a great way to stay top of mind while reminding your teams of how much you appreciate their hard work.

Employees can be recognized through public forums, annual dinners, monthly newsletters, weekly staff meetings, or even daily announcements. Regardless of the model you select, make sure that you are transparent in your approach and clear on your process in order to create a positive work environment for your employees.

4 Tips for Effective Use of Promotional Products

Amongst all the different methods and tools to market to your audience, promotional items could prove to be a perfect way to not only stay top of mind within your current customer base, but to also educate your prospects about your company and offerings as you work on growing and increasing awareness around your business.

oneballboxLG3Some examples of promotional products could include: logo golf balls, logo pens, logo mugs, customized logo golf ball packages, and flash drives.

The following are tips to make effective use of promotional products:

  • Have a giveaway plan where you will decide how your promotional items will be distributed. If you are a trade show, will you be handing out a product to everyone who stops by your table? Or will these items be exclusive to your existing customer base?
  • Think about the purpose of using promotional products. What are you trying to accomplish? Are you only advertisingkia-3b-large your business? Are you educating a new market? Are you thanking repeat customers?
  • Plan thoughtfully the design of your promotional items. Keeping your brand and colors in mind, gear your design towards an attractive and appealing structure that will make your recipient remember you and your business.
  • Will you be creating only one promotional product for everyone? With logo golf balls, you may want to consider Box Sets with One, Two, Three, Four, Six, Eight or even a Dozen golf balls.

The goal is to leave a memorable and lasting impression. Doing so could be accomplished by considering making your company name a different color while making sure that your logo or slogan can be easily read.

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