Customized Golf Balls

Three Ways to Leverage Corporate Logo Gifts

There are multiple ways to use and leverage your corporate logo gifts in order to stay top of mind without pushing your products or services on others. The following include three ways on how to do so:

1-      Motivate Your Employees – Corporate logo gifts are also great to be used as awards to motivate people and reward their accomplishments especially after they achieve a difficult goal, solve a problem or simply excel and go the extra mile in what they do. Corporate gifts can be used in order to motivate your team beforehand to do an excellent job.

2-      Promote Your Business – As your mindset focuses on identifying every opportunity to increase your visibility and that of your products/services, keep in mind that one of the best times to give corporate logo gifts is on sales calls or during introductory meetings with prospects.

3-      Say Thank You – Sometimes we simply overlook saying the simple words: “Thank you.” Corporate gifts can show gratitude for someone’s business, commitment, extra help, referrals, support and more.

As you work on choosing your corporate logo gifts, you need to be clear on your goal behind such investment. Are you trying to introduce a new product or service? Are you using the corporate gifts only for recognition purposes? Or will they be used as an opportunity to say Thank You?

Also think about the recipients; what will they appreciate about your corporate logo gift? Will they be able to use it daily? Is it going to end up in a forgotten drawer? Stick with safe, neutral yet memorable choices that could also pertain to the recipients’ professionalism and outside hobbies as well.

Corporate Logo Gifts – Leaving Lasting Impressions

You always have to think that you are competing in a very cluttered and busy marketplace. Every decision you make and every message you send out should present an opportunity to leave a long lasting impression on your prospects and clients.  In markets with similar products, you need to figure out a way to stand out; a memorable branded gift can make you and your company more memorable than your competitors while helping you to establish strong positioning in your prospects’ minds.

Think back and try to remember the last time you received a corporate gift or giveaway at a business event. How did it make you feel? Where did you display it? Are you still holding on to it? If you answer yes to the last question, that means you have experienced firsthand how powerful corporate gifts can be.

You need to always plan on presenting first-rate and memorable logo corporate gifts that can help grow your business and expand your reach as you build on your reputation. Corporate gifts are a very remarkable and effective way to soft sell your products and services without being too salesy or pushy.

You do not have to wait for the holidays to give away your logo corporate gifts. Think about which seasons/months/days of the year you can leverage year round. Can you create occasions to increase the number of opportunities for giveaways even on non-holiday events? The goal is to keep your eye open and take notice of unique opportunities to leverage. Send congratulations corporate gifts for birthdays, anniversaries, retirements, new jobs, promotions, new accounts, expansions, completions of projects… and more.

Do I Need a Tagline?

Taglines are a very important element of branding and marketing. They should not be ignored and you should put efforts behind them as you do for your logo and branding initiatives. Taglines are:

  • Simple
  • Effective
  • Communicate consistent message
  • Convey your mission, goal, and vision
  • Creative and unique
  • Memorable and persuasive

Having a tagline allows you communicate an emotional message which will make you stand out as you start coming to mind first. Taglines simply share additional information about your offerings, what makes you different, and how they benefit your customers, as they complete your message.

A tagline that will help you stand out as it communicates the company’s benefits with personality and connects with your target market on an emotional level.

Taglines derive from your mission, vision, products and services. They:

  • Showcase and link your offerings to a need
  • Communicate the benefit of your offerings
  • Highlights your unique selling proposition

The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.

Taglines can be included in:

  • Advertisements
  • Business cards
  • Collateral material
  • Digital marketing files
  • Promotional products
  • Trade show giveaways
  • Employee appreciation gifts
  • Corporate gifts

The Best Trade Show Giveaways

ati-4-large2One of the main reasons companies attend trade shows has to do with positioning and reminding the target market of what their offerings.

Trade show giveaways should be unique and memorable but should also be useful and must accomplish the goal of helping the company/services/products stay top of mind at all times. The following are some tips on how to make your trade show giveaway gift memorable and effective:

  • In addition to making it useful, combine your giveaway with a special promotion that encourages a specific call to action.
  • Include your logo, tag line, colors… make it the giveaway that everyone will remember and talk about.
  • From logo pens, to mints, lip balm, hand sanitizers and logo golf balls, your trade show giveaway should help you be noticed by the attendees.
  • An example of a useful trade show giveaway would be a water bottle but keep in mind that such an item is meant for a one-time use only.

The giveaways should help to create and increase traffic to your booth. Make sure you are prepared by having enough when it comes to quantity. You can always contact the trade show company and ask about estimation related to attendees based on history and current registration information.

Plan accordingly and in advance allowing enough time for your promotional items/giveaway to be ready in time for the event.

The Best Golf Clubs for You

One of the most important element to take into consideration as you are looking to purchase your golf clubs is your swing speed. Your golf club need to match your swing ability to make the most out of your game. It is crucial that you put time into finding the right clubs for your game so that you can enjoy your time while still be able to improve on your swings.

Knowing your skill level is an important step as you try to determine which golf clubs to purchase. Are you a beginner player? Intermediate level shooting 80 to 95? Or an advanced golf avid who consistently breaks 80? Depending on your level, you will need different sets of clubs. As a beginner, you will need as much help as possible which really translates into less equipment. You really do not know how to swing yet so you need to look for a set of clubs that match your strength and posture.

At an intermediate level, you can make a choice of any golf club you want. Be sure to test and compare various clubs from different manufactures in order to find what works best for you. Finally, as an advanced player, your choices are endless. You might want to consider a set that mix perimeter weighting with a more traditional blade design.

Some of the elements you may want to look at as you are considering to purchase a new set of golf club include: the shaft flex, the torque and the type of shaft. The shaft flex has an influence of how much force is needed for the shaft to transfer energy to the golf ball during your swing. As for material, the two most common kinds include graphite and steel. If you have a slow swing speed, you may want to go with a graphite shaft in order to increase the distance the ball travels.

Before you complete your purchase, make sure that you test the clubs for feel so that you are convinced that this is what you are looking for. Otherwise, you may want to consider to choose a different manufacturer that offers similar options.

10 Fun Facts About Golf

As you learn more about golf as a sport, and golf balls as distinguished promotional items and trade show give-aways, we wanted to take a moment to share the following fun facts about golf and golf balls:

  1. 100 is the number of golf balls used by the average golfer through a one year period.
  2. Regardless of how long you use the golf balls, it could take up to five years for such ballsGBBlogto lose their elasticity pending that they are in water and have been struck a lot.
  3. 1932 marked the year when there was standardization for the size (1.6810 inches) and the weight (1.620 ounces) of a golf ball.
  4. In the old days, golf balls were made of rubber; but even before then the first golf balls were constructed with leather stuffed with goose feathers.
  5. For those who believe that your golf clubs make the game, think again! The golf balls you use play an important part of how successful your game could turn out to be.
  6. There are three types of golf balls: two-piece, multi-layered and high-performance.
  7. The cover of a golf ball could be made of Surlyn, Balata, or Elastomer.
  8. The number of dimples on a golf ball can range from 400 to 1000.
  9. There are three different compressions for golf ball: 80 (lowest compression), 90 and 100 (tighter and harder core compression).
  10. There are over 5,000 patents granted for golf balls.

Golf Balls – Customized or Used?

value2-300x209As a beginner in golf, you may want to consider investing into used golf balls before you purchase any new or expensive ones until you get to improve your skills. Reality is that you might end up losing most of the golf balls in the woods or lakes. Used golf balls are a good place to start allowing you to learn while not investing a fortune in the long run.

As a business owner and golf fanatic, you may want to consider customized golf balls not only for your game but also as one of the hottest products on the golf market.  Customized golf balls can be used as gifts, corporate promotion items or to simply give your own golf balls a special unique differentiation from other players. Many golf ball brands offer the option of customizing your order of golf balls with a custom graphic printed on the ball including your name and/or company logo and any image or text you wish to add. A customized logo golf ball allows you to distinguish your ball from others’. Of course, with customized golf balls, you should expect to pay an additional fee and possibly wait for a few weeks to receive your order.

Logo golf balls can be purchased online. Many websites provide you with the tools you need to customize your order and build your own design.

Some of the leading brands in today’s market for golf balls include companies such as Callaway, Nike, Srixon, Titleist, Wilson, Precept and Volvik.

A Snapshot on Golf Balls’ History

GB-300x182The history of golf balls is back dated to 1550 where some claim that a John Daly used a wooden ball. That being said, the story goes that 1618 marks the introduction for the first goose feather golf balls wrapped in horse hide.

Today, companies use different types of materials to produce golf balls.  All balls are designed with dimple patterns on the cover which can control many different aspects of your shot including distance, spin control and trajectory. Please see our previous blog titled Your Guide to Purchase Golf Balls to learn more.

The manufacturing process of golf balls include testing requirements provided by the United States Golf Association (USGA). Each ball is checked for measurement and weight and examined in different areas including spherical symmetry, initial velocity and overall distance. If for some reason, the balls fails to meet all aspects of the USGA test, it will be labeled as inadequate and will not proceed with the manufacturing process.

Learning and understanding the concepts of the golf game need commitment in time and efforts. It is crucial that you understand the detail of the game if you are planning to become an expert at golfing. The place to start is the numbers and colors of golf balls.  The number of digits on the golf ball has different meaning:

  • Single-digit is mainly used for identification purposes.
  • Two-digit usually indicates the ball compression rating which relates to the feel of the ball.
  • Three-digit represents the number of dimples on the  ball.

As you develop your approach as a golfer, it is important that you understand what the numbers on the golf balls mean so that you select the best golf ball that suits your style.

Your Guide to Purchase Golf Balls

Regardless if you are novice at playing golf or if you have been playing for a long time, it is well known that the golf balls you purchase make a difference in your experience on the golf course. The following are some guidelines on what to look for when purchasing Golf Balls:

  • There are different kinds of golf balls, more specifically three types. Each type is designed to respond differently when struck. Are you looking to achieve distance? Are you looking for excessive spin? Or higher trajectory? Choosing the right type has a great impact on your game.
  • The Two-Piece Golf Ball, or traditional, is a good consideration for beginners in golf. It is usually very durable allowing you the most distance but not much spin. If you are looking to improve your control and distance through practice, this two-piece golf ball offers a good option. These balls are usually the least expensive.
  • The Three-Piece Ball, also known as professional balls, allows increase in distance and better spin with good control. These balls are more expensive to the two piece golf balls.
  • The Four-Piece Ball comes with an extra layer that allows the ball to fly straighter with less spin. These balls are usually the most expensive.

As a golfer, it is very crucial for you to decide which ball you need. Start by doing your research and evaluating your game. From the list above, you should be able to find a specific golf balls that meets your need regardless if you are looking to improve control or you are seeking increasing distance. Some of golf shops offer a variety when it comes to color as well responding to the needs of people with vision difficulties.

You can find many sources of information to understand the differences and features of the different golf balls. A quick visit to a golf shop and a short conversation with the staff should provide you with additional guidance. The other option would be to browse the Internet for online white papers and publication that address specific questions and can help you make a decision.

9 Fun and Interesting Facts About Golf

We all know what golf is about, don’t we? Being a game played on large open-air courses, golf offers a fun focused experience where a small ball is struck with a club with the objective to use the fewest possible stokes in order to complete the course and go through a series of small holes in the ground.

Here are some fun and interesting facts that you probably did not know about golf:

  1. Golf is a professionally played sport with the lowest score wins (time-based racing games follow the same rule as well.)
  2. Hot weather is your friend when you play golf. The rubber of the ball develops more resilience with the warm weather which generates more elasticity to the ball allowing it to leave the club with more force.
  3. You could burn an average of 385 calories when you play golf if you carry your clubs during an hour of play while covering almost 2.5 miles in distance on a nine-hole course.
  4. Can you think of a sport played on the moon? On 02/06/1971, Alan Shepard enjoyed swinging at and hitting two golf balls while on the moon.
  5. Have you ever counted the dimples on your golf balls? If you do, you will be surprised to learn that golf balls might have anywhere from 300 to 500 dimples depending on the manufacturer.
  6. The chances of making two holes-in-one in a round of golf are 1 in 67 million.
  7. The world’s longest golf course is the international golf club which located in Massachusetts (7600 meters.)
  8. The first golf balls used in the 16th century are believed to have been made out of wood.
  9. Golf is not a gentleman’s only sports… almost 25% of golfers are women.