Business and Golf

Your Golf Outing

Golf might not be your perfect idea for a business meeting but your boss or business partner invites you to play at his exclusive country club. What would you do?

It is very common for golf to be a setting for conducting business. As you plan for your business golf outing, keep the following tips in mind:

  • Dress appropriately – Most clubs have a dress code that requires a golf shirt with a collar. Wear a leather stylish belt. Consider bright and colorful cloths but also think about pairing one bright color with neutrals. And while shorts are acceptable, they must be designed for golf. Stay away from denim apparel. No running shoes or sandals are allowed. Invest in a proper pair of golf shoes.
  • Be on time, be prepared and ready to play when it is your turn
  • Familiarize yourself with the order pf play.
  • Follow the laws of safety:
  1. Make sure no one gets hit by a ball
  2. Wait until players ahead of you are out of range
  3. Notify other players if your shot has potential of hitting them
  • Learn more about green etiquette
  • Play fairly and keep an accurate score.

How to Choose the Right Golf Instructor?

If you are interested in learning more about Golf and how to better your game, it would be wise to consider hiring a golf instructor. One of your goals should be to locate an instructor who can help you to achieve your goal. Also, do your research before making a decision on who to contact. The following represents some tips on what to think about as you follow this path:

  • Identify what your goal is and what you want to achieve?
  • Location, location, location… Finding someone within a reasonable driving distance is time saving.
  • Figure out a budget and what you can afford.
  • How much time do you have to train? Is it 1 hour daily? Is it 2 hours twice a week?
  • Think compatibility and how you can find someone who has a good fit.
  • What kind of education and experience does your instructor have? Is it enough to push you to the next level?
  • What is your instructor’s playing ability? Does it match your need?

Once your decision is made, make sure that your instructor “practices” what he teaches.  Choosing someone who does will help you avoid pitfalls and reliability issues. Asking questions is very important to help you understand your priorities and have a clarity about what you are looking for.

Popular Golf Quotes and Lessons

Based on precision and concentration, golf is a game enjoyed all over the world by many individuals as a profession and a hobby. We thought you might find the following selection of quotes and lessons of interest:

  • You swing your best when you have the fewest things to think about. – Bobby Jones
  • It’s a funny thing, the more I practice the luckier I get. – Arnold Palmer
  • I don’t like the glamour. I just like the game. – Ben Hogan
  • Golf is a fascinating game. It has taken me nearly 40 years to discover that I can’t play it. – Ted Ray
  • Never let up. The more you can win by, the more doubts you put in the other players’ minds the next time out. – Sam Snead
  • Nobody ever remembers who finished second at anything. – Jack Nicklaus
  • Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball where it lies.  – Bobby Jones
  • I’ve always made a total effort, even when the odds seemed entirely against me. I never quit trying; I never felt that i didn’t have a chance to win. – Arnold Palmer
  • If there is one thing I have learned during my years as a professional, it is that the only thing constant about golf is its inconstancy.  – Jack Nicklaus
  • It is nevertheless a game of considerable passion, either of the explosive type, or that which burns inwardly and sears the soul.  – Bobby Jones
  • Golf is a game whose aim is to hit a very small ball into an even smaller hole, with weapons singularly ill-designed for the purpose. – Winston Churchill

The Best Trade Show Giveaways

ati-4-large2One of the main reasons companies attend trade shows has to do with positioning and reminding the target market of what their offerings.

Trade show giveaways should be unique and memorable but should also be useful and must accomplish the goal of helping the company/services/products stay top of mind at all times. The following are some tips on how to make your trade show giveaway gift memorable and effective:

  • In addition to making it useful, combine your giveaway with a special promotion that encourages a specific call to action.
  • Include your logo, tag line, colors… make it the giveaway that everyone will remember and talk about.
  • From logo pens, to mints, lip balm, hand sanitizers and logo golf balls, your trade show giveaway should help you be noticed by the attendees.
  • An example of a useful trade show giveaway would be a water bottle but keep in mind that such an item is meant for a one-time use only.

The giveaways should help to create and increase traffic to your booth. Make sure you are prepared by having enough when it comes to quantity. You can always contact the trade show company and ask about estimation related to attendees based on history and current registration information.

Plan accordingly and in advance allowing enough time for your promotional items/giveaway to be ready in time for the event.

Golf and Business

You have heard it before. You can close business deals faster on the golf course. We browse the web and collected the following statistics from multiple credible sources:

MGT Open shares the following:

  • “54% of Biz Professionals see Golf as “The Sport of Business“… (6 x more than 2nd choice Motor Sport. Only 8% selected Football!) 
  • 25% of Business decision-makers play Golf! 
  • 48% of Executives see the Golf Course as an ideal biz environment! 
  • 20% of the FTSE-100 Chairmen belong to the same Golf Club! 
  • 38% of Executives use Golf as an “international language” to break language & cultural barriers! 
  • 27% of Executives see Golf as ideal to get ahead with their careers! 
  • 41% describe Golf as “a perfect way” to get to know Biz associates! 
  • 25% of Executives see Golf as a Sport for young managers!” Click HERE to read more. writes: “Golf isn’t merely a leisure sport. It’s the martini lunch of the modern workforce, the buoyant venue where business gets done.

“Think of it as a six-hour sales call,” says Bill Storer, a 22-handicapper who ranks as the Ben Hogan of business golf. Just as Hogan had his five fundamentals, Storer, the president of Business Golf Strategies in Basking Ridge, New Jersey, has boiled the game down to a few basics. And unlike the rules of golf, his rules of business golf are relatively simple.

But here’s the biggest difference: if everyone follows them, everyone wins.

1. Pick Your Partners Wisely
This isn’t the Ryder Cup. You want to play with decision-makers, not the golfers who can shoot the lowest scores.

2. Don’t Sandbag or Tank It
It’s the most common question, Storer says: to win, or not to win. The answer is: play to your ability, fair and square. Gauge the personality of your partner and determine how intense he or she is about the game. If you decide to play a match, use the handicap system to establish even ground. An intentional “tank job” can be insulting to a potential client. But a flagrant sandbagging can be even worse.

3. Patience is a Virtue
Don’t discuss business before the 5th hole or after the 15th hole. Like golf itself, you’re in this for the long haul.

4. Play Ready Golf
Par is less important than pace of play. When Storer says that business golf is like a “six-hour sales call,” that includes post-round drinks or dinner. Six hours on the course is way too long.” Click HERE to read more

The Best Golf Clubs for You

One of the most important element to take into consideration as you are looking to purchase your golf clubs is your swing speed. Your golf club need to match your swing ability to make the most out of your game. It is crucial that you put time into finding the right clubs for your game so that you can enjoy your time while still be able to improve on your swings.

Knowing your skill level is an important step as you try to determine which golf clubs to purchase. Are you a beginner player? Intermediate level shooting 80 to 95? Or an advanced golf avid who consistently breaks 80? Depending on your level, you will need different sets of clubs. As a beginner, you will need as much help as possible which really translates into less equipment. You really do not know how to swing yet so you need to look for a set of clubs that match your strength and posture.

At an intermediate level, you can make a choice of any golf club you want. Be sure to test and compare various clubs from different manufactures in order to find what works best for you. Finally, as an advanced player, your choices are endless. You might want to consider a set that mix perimeter weighting with a more traditional blade design.

Some of the elements you may want to look at as you are considering to purchase a new set of golf club include: the shaft flex, the torque and the type of shaft. The shaft flex has an influence of how much force is needed for the shaft to transfer energy to the golf ball during your swing. As for material, the two most common kinds include graphite and steel. If you have a slow swing speed, you may want to go with a graphite shaft in order to increase the distance the ball travels.

Before you complete your purchase, make sure that you test the clubs for feel so that you are convinced that this is what you are looking for. Otherwise, you may want to consider to choose a different manufacturer that offers similar options., Inc. Receives 2013 California Excellence Award , Inc. has been selected for the 2013 California Excellence Award amongst all its peers and competitors by the US Trade & Commerce Institute (USTCI). Each year the USTCI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Small businesses of this caliber enhance the consumer driven stature that California is renowned for. , Inc. has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by USTCI marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow. As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of California.


The USTCI is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally.

Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.

More information on USTCI can be found at

10 Fun Facts About Golf

As you learn more about golf as a sport, and golf balls as distinguished promotional items and trade show give-aways, we wanted to take a moment to share the following fun facts about golf and golf balls:

  1. 100 is the number of golf balls used by the average golfer through a one year period.
  2. Regardless of how long you use the golf balls, it could take up to five years for such ballsGBBlogto lose their elasticity pending that they are in water and have been struck a lot.
  3. 1932 marked the year when there was standardization for the size (1.6810 inches) and the weight (1.620 ounces) of a golf ball.
  4. In the old days, golf balls were made of rubber; but even before then the first golf balls were constructed with leather stuffed with goose feathers.
  5. For those who believe that your golf clubs make the game, think again! The golf balls you use play an important part of how successful your game could turn out to be.
  6. There are three types of golf balls: two-piece, multi-layered and high-performance.
  7. The cover of a golf ball could be made of Surlyn, Balata, or Elastomer.
  8. The number of dimples on a golf ball can range from 400 to 1000.
  9. There are three different compressions for golf ball: 80 (lowest compression), 90 and 100 (tighter and harder core compression).
  10. There are over 5,000 patents granted for golf balls.

Golf Balls – Customized or Used?

value2-300x209As a beginner in golf, you may want to consider investing into used golf balls before you purchase any new or expensive ones until you get to improve your skills. Reality is that you might end up losing most of the golf balls in the woods or lakes. Used golf balls are a good place to start allowing you to learn while not investing a fortune in the long run.

As a business owner and golf fanatic, you may want to consider customized golf balls not only for your game but also as one of the hottest products on the golf market.  Customized golf balls can be used as gifts, corporate promotion items or to simply give your own golf balls a special unique differentiation from other players. Many golf ball brands offer the option of customizing your order of golf balls with a custom graphic printed on the ball including your name and/or company logo and any image or text you wish to add. A customized logo golf ball allows you to distinguish your ball from others’. Of course, with customized golf balls, you should expect to pay an additional fee and possibly wait for a few weeks to receive your order.

Logo golf balls can be purchased online. Many websites provide you with the tools you need to customize your order and build your own design.

Some of the leading brands in today’s market for golf balls include companies such as Callaway, Nike, Srixon, Titleist, Wilson, Precept and Volvik.

A Snapshot on Golf Balls’ History

GB-300x182The history of golf balls is back dated to 1550 where some claim that a John Daly used a wooden ball. That being said, the story goes that 1618 marks the introduction for the first goose feather golf balls wrapped in horse hide.

Today, companies use different types of materials to produce golf balls.  All balls are designed with dimple patterns on the cover which can control many different aspects of your shot including distance, spin control and trajectory. Please see our previous blog titled Your Guide to Purchase Golf Balls to learn more.

The manufacturing process of golf balls include testing requirements provided by the United States Golf Association (USGA). Each ball is checked for measurement and weight and examined in different areas including spherical symmetry, initial velocity and overall distance. If for some reason, the balls fails to meet all aspects of the USGA test, it will be labeled as inadequate and will not proceed with the manufacturing process.

Learning and understanding the concepts of the golf game need commitment in time and efforts. It is crucial that you understand the detail of the game if you are planning to become an expert at golfing. The place to start is the numbers and colors of golf balls.  The number of digits on the golf ball has different meaning:

  • Single-digit is mainly used for identification purposes.
  • Two-digit usually indicates the ball compression rating which relates to the feel of the ball.
  • Three-digit represents the number of dimples on the  ball.

As you develop your approach as a golfer, it is important that you understand what the numbers on the golf balls mean so that you select the best golf ball that suits your style.

Paste your AdWords Remarketing code here