Amongst all the different methods and tools to market to your audience, promotional items could prove to be a perfect way to not only stay top of mind within your current customer base, but to also educate your prospects about your company and offerings as you work on growing and increasing awareness around your business.
The following are tips to make effective use of promotional products:
- Have a giveaway plan where you will decide how your promotional items will be distributed. If you are a trade show, will you be handing out a product to everyone who stops by your table? Or will these items be exclusive to your existing customer base?
- Think about the purpose of using promotional products. What are you trying to accomplish? Are you only advertising your business? Are you educating a new market? Are you thanking repeat customers?
- Plan thoughtfully the design of your promotional items. Keeping your brand and colors in mind, gear your design towards an attractive and appealing structure that will make your recipient remember you and your business.
- Will you be creating only one promotional product for everyone? With logo golf balls, you may want to consider Box Sets with One, Two, Three, Four, Six, Eight or even a Dozen golf balls.
The goal is to leave a memorable and lasting impression. Doing so could be accomplished by considering making your company name a different color while making sure that your logo or slogan can be easily read.