4 Tips for Effective Use of Promotional Products

Amongst all the different methods and tools to market to your audience, promotional items could prove to be a perfect way to not only stay top of mind within your current customer base, but to also educate your prospects about your company and offerings as you work on growing and increasing awareness around your business.

oneballboxLG3Some examples of promotional products could include: logo golf balls, logo pens, logo mugs, customized logo golf ball packages, and flash drives.

The following are tips to make effective use of promotional products:

  • Have a giveaway plan where you will decide how your promotional items will be distributed. If you are a trade show, will you be handing out a product to everyone who stops by your table? Or will these items be exclusive to your existing customer base?
  • Think about the purpose of using promotional products. What are you trying to accomplish? Are you only advertisingkia-3b-large your business? Are you educating a new market? Are you thanking repeat customers?
  • Plan thoughtfully the design of your promotional items. Keeping your brand and colors in mind, gear your design towards an attractive and appealing structure that will make your recipient remember you and your business.
  • Will you be creating only one promotional product for everyone? With logo golf balls, you may want to consider Box Sets with One, Two, Three, Four, Six, Eight or even a Dozen golf balls.

The goal is to leave a memorable and lasting impression. Doing so could be accomplished by considering making your company name a different color while making sure that your logo or slogan can be easily read.

Why Use Promotional Products?

fox-sports-dozPromotional products have proven to be effective marketing tools to build awareness around your business, spread the word and stay top of mind. From logo golf balls to baseball caps, your choice of item should represent your brand in a memorable way. Your main goal should be geared towards maximizing your efforts, time and investment in order to receive successful results.

  • Be clear on what you want to accomplish with your promotional products. What do you want the baseball cap to say about your business?
  • Have you taken your budget into consideration? In order to avoid overspending, consider planning ahead by being clear on what your cost will be and if it can be accommodated by your marketing budget for the specific period. Do not forget to include costs related to shipping, handling and packaging as well.
  • Think about coop opportunities where you can align yourself with sponsors or vendors who might look at this as a cost-sharing opportunity that will benefit both companies. Coop or joint promotional efforts usually result in stronger relationship while projecting a renewal of commitment between both organizations.

Promotional items, including corporate golf ball sets, key tags, calendars and more are not meant to appeal to audiences that look for freebies. Such promotional products are your opportunity to advertise to new markets while staying on top of your existing customer base. If used in a targeted manner, promotional items could help you achieve amazing results.

The Best Golf Clubs for You

One of the most important element to take into consideration as you are looking to purchase your golf clubs is your swing speed. Your golf club need to match your swing ability to make the most out of your game. It is crucial that you put time into finding the right clubs for your game so that you can enjoy your time while still be able to improve on your swings.

Knowing your skill level is an important step as you try to determine which golf clubs to purchase. Are you a beginner player? Intermediate level shooting 80 to 95? Or an advanced golf avid who consistently breaks 80? Depending on your level, you will need different sets of clubs. As a beginner, you will need as much help as possible which really translates into less equipment. You really do not know how to swing yet so you need to look for a set of clubs that match your strength and posture.

At an intermediate level, you can make a choice of any golf club you want. Be sure to test and compare various clubs from different manufactures in order to find what works best for you. Finally, as an advanced player, your choices are endless. You might want to consider a set that mix perimeter weighting with a more traditional blade design.

Some of the elements you may want to look at as you are considering to purchase a new set of golf club include: the shaft flex, the torque and the type of shaft. The shaft flex has an influence of how much force is needed for the shaft to transfer energy to the golf ball during your swing. As for material, the two most common kinds include graphite and steel. If you have a slow swing speed, you may want to go with a graphite shaft in order to increase the distance the ball travels.

Before you complete your purchase, make sure that you test the clubs for feel so that you are convinced that this is what you are looking for. Otherwise, you may want to consider to choose a different manufacturer that offers similar options.

The Power of Letters in your Logo

oneballboxLG1Simplicity sometimes makes a larger impact on your target market than complicated designs and colors.  Letter logos for your company might help your brand mark a memorable impact. Look around you and you will notice that several successful, global and local companies, have used one or two lettered logos to represent their business.

Some are doubtful about the power of a letter logo since it is simple but one cannot help but acknowledge the uniqueness of such a logo.

As a business owner, here are a few ways to make sure that your logo is different, memorable and exquisite:

  • Add a special touch to your logo to capture the values of your company and the hidden messages of your unique selling proposition.
  • Keep in mind that letters are the most flexible characters to be creatively molded
  • Don’t forget that a letter logo is timeless

Here is how you can get started:

  • Put together a list of your values as an organization
  • Look at how you can combined your company’s initial
  • Images and designs can help you craft letters and values into a letter logo design that is unqieu and memorable
  • Do not underestimate the power of empty space as well

The colors of your logo also project your values as a company:

  • For a corporate company, your colors should show strong and authoritative
  • For a tech company, think innovation and creativity
  • For the hospitality industry, you may want to consider luxury and comfort
  • For the food industry, usually red and yellow are the most popular especially for Fast Food restaurants because they project energy, laughter and good times.

Golfbox.com, Inc. Receives 2013 California Excellence Award

awardGolfbox.com , Inc. has been selected for the 2013 California Excellence Award amongst all its peers and competitors by the US Trade & Commerce Institute (USTCI). Each year the USTCI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Small businesses of this caliber enhance the consumer driven stature that California is renowned for.

Golfbox.com , Inc. has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by USTCI marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow. As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of California.


The USTCI is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally.

Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.

More information on USTCI can be found at www.USTCI.org

Marketing Your Way to Successful Results

As you work on successfully expanding your business, your focus should be geared towards developing strategies to attract new customers, but most importantly to retain the largest number of existing happy customers. Through your marketing strategy, you always need to make sure that you are emphasizing your approach to showcase how you value customers. As you work towards marketing your way to successful results, keep the following in mind:

  • Always understand the needs of your customers and work towards meeting them.
  • Take your competition into consideration while analyzing their unique selling proposition and how you can differentiate yourself to stand out.
  • Be focused in your approach. You cannot be everything for everyone.
  • Identify how you can satisfy and meet your customers’ needs by pinpointing your market mix.

One of the most important elements that tend to get ignored when developing a marketing strategy is market research.  Markets, economy and population continuously change.  By conducting continuous market research, you will be able to develop a clear understanding of how your industry sales and profitability are being affected. Furthermore, through market research, you will be able to stay on top of your competitors’ strategy.

Another important factor that plays a major role in your marketing strategy is the platform you choose to spread the word. Through a well-developed marketing strategy, you can, not only identify clearly who your customers are, but you can learn about different venues to reach them effectively and consistently. Television, radio, newspaper, promotional products, social media, billboards, and more… offer great opportunities for you to showcase your business and stay top of mind.

  • With television, you need a large budget to develop and run your advertisement.
  • With radio, you can target your campaign through different channels in order to see more effective results.
  • With newspapers, you need to plan ahead and consider seasonality which plays a major factor in purchase decisions.
  • With promotional products, you can leverage them as giveaways at trade shows and use them as an opportunity to thank your current clients for their repeat business.
  • With social media, you can create conversations and build stronger relationship.

Marketing strategies should be maintained on a continuous basis as you assess your return on all the different initiatives that you have developed. Expanding and launching a new product offer another opportunity for you to revisit your marketing approach. Regardless of your initiatives, tracking constitutes a very important step in order to identify the outcomes of your campaigns and strategies.

At the end of the day, your efforts in developing a market strategy is your investment towards increasing successful outcomes.

10 Fun Facts About Golf

As you learn more about golf as a sport, and golf balls as distinguished promotional items and trade show give-aways, we wanted to take a moment to share the following fun facts about golf and golf balls:

  1. 100 is the number of golf balls used by the average golfer through a one year period.
  2. Regardless of how long you use the golf balls, it could take up to five years for such ballsGBBlogto lose their elasticity pending that they are in water and have been struck a lot.
  3. 1932 marked the year when there was standardization for the size (1.6810 inches) and the weight (1.620 ounces) of a golf ball.
  4. In the old days, golf balls were made of rubber; but even before then the first golf balls were constructed with leather stuffed with goose feathers.
  5. For those who believe that your golf clubs make the game, think again! The golf balls you use play an important part of how successful your game could turn out to be.
  6. There are three types of golf balls: two-piece, multi-layered and high-performance.
  7. The cover of a golf ball could be made of Surlyn, Balata, or Elastomer.
  8. The number of dimples on a golf ball can range from 400 to 1000.
  9. There are three different compressions for golf ball: 80 (lowest compression), 90 and 100 (tighter and harder core compression).
  10. There are over 5,000 patents granted for golf balls.

Golf Balls – Customized or Used?

value2-300x209As a beginner in golf, you may want to consider investing into used golf balls before you purchase any new or expensive ones until you get to improve your skills. Reality is that you might end up losing most of the golf balls in the woods or lakes. Used golf balls are a good place to start allowing you to learn while not investing a fortune in the long run.

As a business owner and golf fanatic, you may want to consider customized golf balls not only for your game but also as one of the hottest products on the golf market.  Customized golf balls can be used as gifts, corporate promotion items or to simply give your own golf balls a special unique differentiation from other players. Many golf ball brands offer the option of customizing your order of golf balls with a custom graphic printed on the ball including your name and/or company logo and any image or text you wish to add. A customized logo golf ball allows you to distinguish your ball from others’. Of course, with customized golf balls, you should expect to pay an additional fee and possibly wait for a few weeks to receive your order.

Logo golf balls can be purchased online. Many websites provide you with the tools you need to customize your order and build your own design.

Some of the leading brands in today’s market for golf balls include companies such as Callaway, Nike, Srixon, Titleist, Wilson, Precept and Volvik.

A Snapshot on Golf Balls’ History

GB-300x182The history of golf balls is back dated to 1550 where some claim that a John Daly used a wooden ball. That being said, the story goes that 1618 marks the introduction for the first goose feather golf balls wrapped in horse hide.

Today, companies use different types of materials to produce golf balls.  All balls are designed with dimple patterns on the cover which can control many different aspects of your shot including distance, spin control and trajectory. Please see our previous blog titled Your Guide to Purchase Golf Balls to learn more.

The manufacturing process of golf balls include testing requirements provided by the United States Golf Association (USGA). Each ball is checked for measurement and weight and examined in different areas including spherical symmetry, initial velocity and overall distance. If for some reason, the balls fails to meet all aspects of the USGA test, it will be labeled as inadequate and will not proceed with the manufacturing process.

Learning and understanding the concepts of the golf game need commitment in time and efforts. It is crucial that you understand the detail of the game if you are planning to become an expert at golfing. The place to start is the numbers and colors of golf balls.  The number of digits on the golf ball has different meaning:

  • Single-digit is mainly used for identification purposes.
  • Two-digit usually indicates the ball compression rating which relates to the feel of the ball.
  • Three-digit represents the number of dimples on the  ball.

As you develop your approach as a golfer, it is important that you understand what the numbers on the golf balls mean so that you select the best golf ball that suits your style.

Your Guide to Purchase Golf Balls

Regardless if you are novice at playing golf or if you have been playing for a long time, it is well known that the golf balls you purchase make a difference in your experience on the golf course. The following are some guidelines on what to look for when purchasing Golf Balls:

  • There are different kinds of golf balls, more specifically three types. Each type is designed to respond differently when struck. Are you looking to achieve distance? Are you looking for excessive spin? Or higher trajectory? Choosing the right type has a great impact on your game.
  • The Two-Piece Golf Ball, or traditional, is a good consideration for beginners in golf. It is usually very durable allowing you the most distance but not much spin. If you are looking to improve your control and distance through practice, this two-piece golf ball offers a good option. These balls are usually the least expensive.
  • The Three-Piece Ball, also known as professional balls, allows increase in distance and better spin with good control. These balls are more expensive to the two piece golf balls.
  • The Four-Piece Ball comes with an extra layer that allows the ball to fly straighter with less spin. These balls are usually the most expensive.

As a golfer, it is very crucial for you to decide which ball you need. Start by doing your research and evaluating your game. From the list above, you should be able to find a specific golf balls that meets your need regardless if you are looking to improve control or you are seeking increasing distance. Some of golf shops offer a variety when it comes to color as well responding to the needs of people with vision difficulties.

You can find many sources of information to understand the differences and features of the different golf balls. A quick visit to a golf shop and a short conversation with the staff should provide you with additional guidance. The other option would be to browse the Internet for online white papers and publication that address specific questions and can help you make a decision.