Your Font Says a lot About Your Brand

Do not underestimate the power of choosing the right font for your brand. Sticking to the default option is not the way to go otherwise you will miss out on a great opportunity to make your business stand out in a cluttered marketplace. Your font choice is one of the most obvious elements about your brand. It defines your brand’s personality beyond just the logo to be included in the business name and tagline.

It is crucial to know which typeface would be the most engaging for your target audience because such knowledge could create a huge difference between engaging your customers and losing their attention.

As you select the right font for your brand, you need to decide on the typeface( Times New Roman, Arial, or Calibri). You also need to select the font category:

  • Serif fonts
  • Sans Serif fonts
  • Handwriting fonts
  • Script fonts
  • Display fonts

Your font size is also important because it helps you establish hierarchy of your message. The bigger the font, the more attention it will attract. Also your font color has an influence on the level of attention it will attract. Your selection will let your reader know what kind of message you are trying to highlight and to which extent.

How to Choose the Right Golf Instructor?

If you are interested in learning more about Golf and how to better your game, it would be wise to consider hiring a golf instructor. One of your goals should be to locate an instructor who can help you to achieve your goal. Also, do your research before making a decision on who to contact. The following represents some tips on what to think about as you follow this path:

  • Identify what your goal is and what you want to achieve?
  • Location, location, location… Finding someone within a reasonable driving distance is time saving.
  • Figure out a budget and what you can afford.
  • How much time do you have to train? Is it 1 hour daily? Is it 2 hours twice a week?
  • Think compatibility and how you can find someone who has a good fit.
  • What kind of education and experience does your instructor have? Is it enough to push you to the next level?
  • What is your instructor’s playing ability? Does it match your need?

Once your decision is made, make sure that your instructor “practices” what he teaches.  Choosing someone who does will help you avoid pitfalls and reliability issues. Asking questions is very important to help you understand your priorities and have a clarity about what you are looking for.

How Does Packaging Reflect on Your Brand?

ati-4-large2While your brand defines your identity as a company, it is crucial to keep in mind that it also reflects your mission, vision and unique selling proposition. Packaging of your products and promotional giveaways also has a major influence on your business’ image.

It is important to understand that packaging could leave either a positive or negative impression on your target market. While a negative impression will repel your prospect, a positive effect will leave a lasting impression and help you secure a spot and get positioned in your customers’ minds.

Packaging should be perceived as a priceless way to reflect your company’s brand and image. Your packaging is represented through:

  • Your  business cards
  • Your stationary
  • Your promotional giveaways
  • Your employee rewards
  • Your website
  • Your customer management and support system
  • Your communication

Some questions to think about:

  • Is my packaging reflecting the real image of my brand?
  • What does my package say about my company?
  • Am I being consistent across the board with my marketing and branding messages?
  • Does my branding reflect clarity and professionalism?
  • Is my business capturing the attention we need to sustain and expand on our growth?

Customers and prospects will judge your company based on these elements which speak volumes about your image and either support your growth or weaken your brand. What does your branding and packaging say about your business?

Do I Need a Tagline?

Taglines are a very important element of branding and marketing. They should not be ignored and you should put efforts behind them as you do for your logo and branding initiatives. Taglines are:

  • Simple
  • Effective
  • Communicate consistent message
  • Convey your mission, goal, and vision
  • Creative and unique
  • Memorable and persuasive

Having a tagline allows you communicate an emotional message which will make you stand out as you start coming to mind first. Taglines simply share additional information about your offerings, what makes you different, and how they benefit your customers, as they complete your message.

A tagline that will help you stand out as it communicates the company’s benefits with personality and connects with your target market on an emotional level.

Taglines derive from your mission, vision, products and services. They:

  • Showcase and link your offerings to a need
  • Communicate the benefit of your offerings
  • Highlights your unique selling proposition

The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.

Taglines can be included in:

  • Advertisements
  • Business cards
  • Collateral material
  • Digital marketing files
  • Promotional products
  • Trade show giveaways
  • Employee appreciation gifts
  • Corporate gifts

Popular Golf Quotes and Lessons

Based on precision and concentration, golf is a game enjoyed all over the world by many individuals as a profession and a hobby. We thought you might find the following selection of quotes and lessons of interest:

  • You swing your best when you have the fewest things to think about. – Bobby Jones
  • It’s a funny thing, the more I practice the luckier I get. – Arnold Palmer
  • I don’t like the glamour. I just like the game. – Ben Hogan
  • Golf is a fascinating game. It has taken me nearly 40 years to discover that I can’t play it. – Ted Ray
  • Never let up. The more you can win by, the more doubts you put in the other players’ minds the next time out. – Sam Snead
  • Nobody ever remembers who finished second at anything. – Jack Nicklaus
  • Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball where it lies.  – Bobby Jones
  • I’ve always made a total effort, even when the odds seemed entirely against me. I never quit trying; I never felt that i didn’t have a chance to win. – Arnold Palmer
  • If there is one thing I have learned during my years as a professional, it is that the only thing constant about golf is its inconstancy.  – Jack Nicklaus
  • It is nevertheless a game of considerable passion, either of the explosive type, or that which burns inwardly and sears the soul.  – Bobby Jones
  • Golf is a game whose aim is to hit a very small ball into an even smaller hole, with weapons singularly ill-designed for the purpose. – Winston Churchill

The Power of Promotional Products

strategic-8-largeIt has been proven that trade show attendees LOVE promotional products. A study by PPAI shows that:

83% of American consumers surveyed like receiving a promotional product with an advertising message
• 48% would like to receive promotional products more often
• 38% feel promotional products serve as a constant reminder of the advertiser

Consumers are inundated with advertising messages and the challenge for businesses is find a way to cut through the clutter and to not only reach their target audience, but to resonate with them. And, according to survey respondents, promotional products do just that. Respondents were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.

Promotional products are powerful, both as effective forms of communication and as useable, necessary tools. The following results reveal just how seamlessly promotional products integrate into life, impacting the daily
routines of the recipients.
• 91% had at least one promotional product in their kitchen
• 74% had at least one promotional product in their work area
• 55% had at least one promotional product in their bedroom closet/storage space

Click HERE to read more.

The Best Trade Show Giveaways

ati-4-large2One of the main reasons companies attend trade shows has to do with positioning and reminding the target market of what their offerings.

Trade show giveaways should be unique and memorable but should also be useful and must accomplish the goal of helping the company/services/products stay top of mind at all times. The following are some tips on how to make your trade show giveaway gift memorable and effective:

  • In addition to making it useful, combine your giveaway with a special promotion that encourages a specific call to action.
  • Include your logo, tag line, colors… make it the giveaway that everyone will remember and talk about.
  • From logo pens, to mints, lip balm, hand sanitizers and logo golf balls, your trade show giveaway should help you be noticed by the attendees.
  • An example of a useful trade show giveaway would be a water bottle but keep in mind that such an item is meant for a one-time use only.

The giveaways should help to create and increase traffic to your booth. Make sure you are prepared by having enough when it comes to quantity. You can always contact the trade show company and ask about estimation related to attendees based on history and current registration information.

Plan accordingly and in advance allowing enough time for your promotional items/giveaway to be ready in time for the event.

Golf and Business

You have heard it before. You can close business deals faster on the golf course. We browse the web and collected the following statistics from multiple credible sources:

MGT Open shares the following:

  • “54% of Biz Professionals see Golf as “The Sport of Business“… (6 x more than 2nd choice Motor Sport. Only 8% selected Football!) 
  • 25% of Business decision-makers play Golf! 
  • 48% of Executives see the Golf Course as an ideal biz environment! 
  • 20% of the FTSE-100 Chairmen belong to the same Golf Club! 
  • 38% of Executives use Golf as an “international language” to break language & cultural barriers! 
  • 27% of Executives see Golf as ideal to get ahead with their careers! 
  • 41% describe Golf as “a perfect way” to get to know Biz associates! 
  • 25% of Executives see Golf as a Sport for young managers!” Click HERE to read more.

Golf.com writes: “Golf isn’t merely a leisure sport. It’s the martini lunch of the modern workforce, the buoyant venue where business gets done.

“Think of it as a six-hour sales call,” says Bill Storer, a 22-handicapper who ranks as the Ben Hogan of business golf. Just as Hogan had his five fundamentals, Storer, the president of Business Golf Strategies in Basking Ridge, New Jersey, has boiled the game down to a few basics. And unlike the rules of golf, his rules of business golf are relatively simple.

But here’s the biggest difference: if everyone follows them, everyone wins.

1. Pick Your Partners Wisely
This isn’t the Ryder Cup. You want to play with decision-makers, not the golfers who can shoot the lowest scores.

2. Don’t Sandbag or Tank It
It’s the most common question, Storer says: to win, or not to win. The answer is: play to your ability, fair and square. Gauge the personality of your partner and determine how intense he or she is about the game. If you decide to play a match, use the handicap system to establish even ground. An intentional “tank job” can be insulting to a potential client. But a flagrant sandbagging can be even worse.

3. Patience is a Virtue
Don’t discuss business before the 5th hole or after the 15th hole. Like golf itself, you’re in this for the long haul.

4. Play Ready Golf
Par is less important than pace of play. When Storer says that business golf is like a “six-hour sales call,” that includes post-round drinks or dinner. Six hours on the course is way too long.” Click HERE to read more

Promotional Products for Employees’ Recognition

Regardless of size, companies are recognizing the importance of recognizing employees and showing appreciation for the hard work and successful outcomes. Employees who give their commitment to an organization, need to feel valued and appreciated. Recognizing your teams’ contribution would help your business strengthen the relationship and increase the levels of loyalty and productivity.

Although there are different of rewards, including intrinsic and extrinsic, individuals do appreciate their managers taking notice and recognizing them for accomplishing a task successfully. It is in our nature to have the basic need to feel valued and appreciated. Many companies have recently invested efforts into implementing employee recognition programs that have proved to be effective for employees’ commitment and involvement.

The monetary aspect could be a key differentiator between an informal intrinsic recognition and a formal extrinsic reward. A promotional product, with company’s logo and branding, could prove to be an effective item to be used when recognizing your employees. Coffee mugs, pens, golf balls, mouse pads, and more are all a great way to stay top of mind while reminding your teams of how much you appreciate their hard work.

Employees can be recognized through public forums, annual dinners, monthly newsletters, weekly staff meetings, or even daily announcements. Regardless of the model you select, make sure that you are transparent in your approach and clear on your process in order to create a positive work environment for your employees.

Making Your Trade Show Presence Effective

bhp-largeAt a trade show, your booth or table is your first opportunity to make an impression and attract the attention of the attendees. Your booth can be noticed from a distance and your setup could plan a major role in encouraging people to take notice and stop, or ignore your table and just walk on.

Your booth display needs to be neat, inviting and organized. Make sure that clutter has no room and it is easy to navigate your space and understand what your offerings are. Your products and services should always constitute the focus of your booth design while being the center of attention. Always make sure that how your present your offerings catches the attention and present an opportunity to start and generate a conversation with your prospects.

Engaging people as they walk by your booth is very crucial. You do not want to forceful in your approach but at the same time you want to make sure that you are offering the attendees enough incentive to get them to stick around. Passing a business card along with a promotional item could be a good place to start. Don’t forget that being nice and welcoming could go a long way leaving a lasting impression on the people you talk to.

Although the hours at a trade show could be long and tiring, it is very crucial that you stand as you welcome the attendees and try to engage them in a conversation. Looking someone in the eye as you approach them and introduce yourself will definitely entice people to take notice and stop.