Popular Golf Quotes and Lessons

Based on precision and concentration, golf is a game enjoyed all over the world by many individuals as a profession and a hobby. We thought you might find the following selection of quotes and lessons of interest:

  • You swing your best when you have the fewest things to think about. – Bobby Jones
  • It’s a funny thing, the more I practice the luckier I get. – Arnold Palmer
  • I don’t like the glamour. I just like the game. – Ben Hogan
  • Golf is a fascinating game. It has taken me nearly 40 years to discover that I can’t play it. – Ted Ray
  • Never let up. The more you can win by, the more doubts you put in the other players’ minds the next time out. – Sam Snead
  • Nobody ever remembers who finished second at anything. – Jack Nicklaus
  • Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball where it lies.  – Bobby Jones
  • I’ve always made a total effort, even when the odds seemed entirely against me. I never quit trying; I never felt that i didn’t have a chance to win. – Arnold Palmer
  • If there is one thing I have learned during my years as a professional, it is that the only thing constant about golf is its inconstancy.  – Jack Nicklaus
  • It is nevertheless a game of considerable passion, either of the explosive type, or that which burns inwardly and sears the soul.  – Bobby Jones
  • Golf is a game whose aim is to hit a very small ball into an even smaller hole, with weapons singularly ill-designed for the purpose. – Winston Churchill

The Power of Promotional Products

strategic-8-largeIt has been proven that trade show attendees LOVE promotional products. A study by PPAI shows that:

83% of American consumers surveyed like receiving a promotional product with an advertising message
• 48% would like to receive promotional products more often
• 38% feel promotional products serve as a constant reminder of the advertiser

Consumers are inundated with advertising messages and the challenge for businesses is find a way to cut through the clutter and to not only reach their target audience, but to resonate with them. And, according to survey respondents, promotional products do just that. Respondents were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.

Promotional products are powerful, both as effective forms of communication and as useable, necessary tools. The following results reveal just how seamlessly promotional products integrate into life, impacting the daily
routines of the recipients.
• 91% had at least one promotional product in their kitchen
• 74% had at least one promotional product in their work area
• 55% had at least one promotional product in their bedroom closet/storage space

Click HERE to read more.

The Best Trade Show Giveaways

ati-4-large2One of the main reasons companies attend trade shows has to do with positioning and reminding the target market of what their offerings.

Trade show giveaways should be unique and memorable but should also be useful and must accomplish the goal of helping the company/services/products stay top of mind at all times. The following are some tips on how to make your trade show giveaway gift memorable and effective:

  • In addition to making it useful, combine your giveaway with a special promotion that encourages a specific call to action.
  • Include your logo, tag line, colors… make it the giveaway that everyone will remember and talk about.
  • From logo pens, to mints, lip balm, hand sanitizers and logo golf balls, your trade show giveaway should help you be noticed by the attendees.
  • An example of a useful trade show giveaway would be a water bottle but keep in mind that such an item is meant for a one-time use only.

The giveaways should help to create and increase traffic to your booth. Make sure you are prepared by having enough when it comes to quantity. You can always contact the trade show company and ask about estimation related to attendees based on history and current registration information.

Plan accordingly and in advance allowing enough time for your promotional items/giveaway to be ready in time for the event.

Golf and Business

You have heard it before. You can close business deals faster on the golf course. We browse the web and collected the following statistics from multiple credible sources:

MGT Open shares the following:

  • “54% of Biz Professionals see Golf as “The Sport of Business“… (6 x more than 2nd choice Motor Sport. Only 8% selected Football!) 
  • 25% of Business decision-makers play Golf! 
  • 48% of Executives see the Golf Course as an ideal biz environment! 
  • 20% of the FTSE-100 Chairmen belong to the same Golf Club! 
  • 38% of Executives use Golf as an “international language” to break language & cultural barriers! 
  • 27% of Executives see Golf as ideal to get ahead with their careers! 
  • 41% describe Golf as “a perfect way” to get to know Biz associates! 
  • 25% of Executives see Golf as a Sport for young managers!” Click HERE to read more.

Golf.com writes: “Golf isn’t merely a leisure sport. It’s the martini lunch of the modern workforce, the buoyant venue where business gets done.

“Think of it as a six-hour sales call,” says Bill Storer, a 22-handicapper who ranks as the Ben Hogan of business golf. Just as Hogan had his five fundamentals, Storer, the president of Business Golf Strategies in Basking Ridge, New Jersey, has boiled the game down to a few basics. And unlike the rules of golf, his rules of business golf are relatively simple.

But here’s the biggest difference: if everyone follows them, everyone wins.

1. Pick Your Partners Wisely
This isn’t the Ryder Cup. You want to play with decision-makers, not the golfers who can shoot the lowest scores.

2. Don’t Sandbag or Tank It
It’s the most common question, Storer says: to win, or not to win. The answer is: play to your ability, fair and square. Gauge the personality of your partner and determine how intense he or she is about the game. If you decide to play a match, use the handicap system to establish even ground. An intentional “tank job” can be insulting to a potential client. But a flagrant sandbagging can be even worse.

3. Patience is a Virtue
Don’t discuss business before the 5th hole or after the 15th hole. Like golf itself, you’re in this for the long haul.

4. Play Ready Golf
Par is less important than pace of play. When Storer says that business golf is like a “six-hour sales call,” that includes post-round drinks or dinner. Six hours on the course is way too long.” Click HERE to read more

Promotional Products for Employees’ Recognition

Regardless of size, companies are recognizing the importance of recognizing employees and showing appreciation for the hard work and successful outcomes. Employees who give their commitment to an organization, need to feel valued and appreciated. Recognizing your teams’ contribution would help your business strengthen the relationship and increase the levels of loyalty and productivity.

Although there are different of rewards, including intrinsic and extrinsic, individuals do appreciate their managers taking notice and recognizing them for accomplishing a task successfully. It is in our nature to have the basic need to feel valued and appreciated. Many companies have recently invested efforts into implementing employee recognition programs that have proved to be effective for employees’ commitment and involvement.

The monetary aspect could be a key differentiator between an informal intrinsic recognition and a formal extrinsic reward. A promotional product, with company’s logo and branding, could prove to be an effective item to be used when recognizing your employees. Coffee mugs, pens, golf balls, mouse pads, and more are all a great way to stay top of mind while reminding your teams of how much you appreciate their hard work.

Employees can be recognized through public forums, annual dinners, monthly newsletters, weekly staff meetings, or even daily announcements. Regardless of the model you select, make sure that you are transparent in your approach and clear on your process in order to create a positive work environment for your employees.

Making Your Trade Show Presence Effective

bhp-largeAt a trade show, your booth or table is your first opportunity to make an impression and attract the attention of the attendees. Your booth can be noticed from a distance and your setup could plan a major role in encouraging people to take notice and stop, or ignore your table and just walk on.

Your booth display needs to be neat, inviting and organized. Make sure that clutter has no room and it is easy to navigate your space and understand what your offerings are. Your products and services should always constitute the focus of your booth design while being the center of attention. Always make sure that how your present your offerings catches the attention and present an opportunity to start and generate a conversation with your prospects.

Engaging people as they walk by your booth is very crucial. You do not want to forceful in your approach but at the same time you want to make sure that you are offering the attendees enough incentive to get them to stick around. Passing a business card along with a promotional item could be a good place to start. Don’t forget that being nice and welcoming could go a long way leaving a lasting impression on the people you talk to.

Although the hours at a trade show could be long and tiring, it is very crucial that you stand as you welcome the attendees and try to engage them in a conversation. Looking someone in the eye as you approach them and introduce yourself will definitely entice people to take notice and stop.

4 Tips for Effective Use of Promotional Products

Amongst all the different methods and tools to market to your audience, promotional items could prove to be a perfect way to not only stay top of mind within your current customer base, but to also educate your prospects about your company and offerings as you work on growing and increasing awareness around your business.

oneballboxLG3Some examples of promotional products could include: logo golf balls, logo pens, logo mugs, customized logo golf ball packages, and flash drives.

The following are tips to make effective use of promotional products:

  • Have a giveaway plan where you will decide how your promotional items will be distributed. If you are a trade show, will you be handing out a product to everyone who stops by your table? Or will these items be exclusive to your existing customer base?
  • Think about the purpose of using promotional products. What are you trying to accomplish? Are you only advertisingkia-3b-large your business? Are you educating a new market? Are you thanking repeat customers?
  • Plan thoughtfully the design of your promotional items. Keeping your brand and colors in mind, gear your design towards an attractive and appealing structure that will make your recipient remember you and your business.
  • Will you be creating only one promotional product for everyone? With logo golf balls, you may want to consider Box Sets with One, Two, Three, Four, Six, Eight or even a Dozen golf balls.

The goal is to leave a memorable and lasting impression. Doing so could be accomplished by considering making your company name a different color while making sure that your logo or slogan can be easily read.

Why Use Promotional Products?

fox-sports-dozPromotional products have proven to be effective marketing tools to build awareness around your business, spread the word and stay top of mind. From logo golf balls to baseball caps, your choice of item should represent your brand in a memorable way. Your main goal should be geared towards maximizing your efforts, time and investment in order to receive successful results.

  • Be clear on what you want to accomplish with your promotional products. What do you want the baseball cap to say about your business?
  • Have you taken your budget into consideration? In order to avoid overspending, consider planning ahead by being clear on what your cost will be and if it can be accommodated by your marketing budget for the specific period. Do not forget to include costs related to shipping, handling and packaging as well.
  • Think about coop opportunities where you can align yourself with sponsors or vendors who might look at this as a cost-sharing opportunity that will benefit both companies. Coop or joint promotional efforts usually result in stronger relationship while projecting a renewal of commitment between both organizations.

Promotional items, including corporate golf ball sets, key tags, calendars and more are not meant to appeal to audiences that look for freebies. Such promotional products are your opportunity to advertise to new markets while staying on top of your existing customer base. If used in a targeted manner, promotional items could help you achieve amazing results.

The Best Golf Clubs for You

One of the most important element to take into consideration as you are looking to purchase your golf clubs is your swing speed. Your golf club need to match your swing ability to make the most out of your game. It is crucial that you put time into finding the right clubs for your game so that you can enjoy your time while still be able to improve on your swings.

Knowing your skill level is an important step as you try to determine which golf clubs to purchase. Are you a beginner player? Intermediate level shooting 80 to 95? Or an advanced golf avid who consistently breaks 80? Depending on your level, you will need different sets of clubs. As a beginner, you will need as much help as possible which really translates into less equipment. You really do not know how to swing yet so you need to look for a set of clubs that match your strength and posture.

At an intermediate level, you can make a choice of any golf club you want. Be sure to test and compare various clubs from different manufactures in order to find what works best for you. Finally, as an advanced player, your choices are endless. You might want to consider a set that mix perimeter weighting with a more traditional blade design.

Some of the elements you may want to look at as you are considering to purchase a new set of golf club include: the shaft flex, the torque and the type of shaft. The shaft flex has an influence of how much force is needed for the shaft to transfer energy to the golf ball during your swing. As for material, the two most common kinds include graphite and steel. If you have a slow swing speed, you may want to go with a graphite shaft in order to increase the distance the ball travels.

Before you complete your purchase, make sure that you test the clubs for feel so that you are convinced that this is what you are looking for. Otherwise, you may want to consider to choose a different manufacturer that offers similar options.

The Power of Letters in your Logo

oneballboxLG1Simplicity sometimes makes a larger impact on your target market than complicated designs and colors.  Letter logos for your company might help your brand mark a memorable impact. Look around you and you will notice that several successful, global and local companies, have used one or two lettered logos to represent their business.

Some are doubtful about the power of a letter logo since it is simple but one cannot help but acknowledge the uniqueness of such a logo.

As a business owner, here are a few ways to make sure that your logo is different, memorable and exquisite:

  • Add a special touch to your logo to capture the values of your company and the hidden messages of your unique selling proposition.
  • Keep in mind that letters are the most flexible characters to be creatively molded
  • Don’t forget that a letter logo is timeless

Here is how you can get started:

  • Put together a list of your values as an organization
  • Look at how you can combined your company’s initial
  • Images and designs can help you craft letters and values into a letter logo design that is unqieu and memorable
  • Do not underestimate the power of empty space as well

The colors of your logo also project your values as a company:

  • For a corporate company, your colors should show strong and authoritative
  • For a tech company, think innovation and creativity
  • For the hospitality industry, you may want to consider luxury and comfort
  • For the food industry, usually red and yellow are the most popular especially for Fast Food restaurants because they project energy, laughter and good times.